Brand is about the potential in the market and the conceptualization of our offering well communicated to our target customer. In the right conceptual part of the brain (which very simplified can be called creative and intuitive) ideas are created. This is where we gain insights, where design, colour and shapes are formd and where we gain wholeness and perspectives. By working with the inherent parts of our creative part of the brain, we unleash the power to create business ideas, see wholes and flip the perspectives on problems which can then approach structurally. This is also where we work with the packaging of your offer, your external communication and the impact that is the foundation of all sales.


To start building a successful business, it’s about seeing potential, packaging an offer and selling it. In this part of the model, we look at what potentials there are and how we best realize them. We work through the market (existing and non-existent) and not only look at what is there but also what is not. We look at competitors, see if these are really competitors or enhancers of our business. We study consumers and customers and try to understand in depth who they are and what their needs are.


You may have the best idea in the world but if no one understands it, if it is not communicated, it does not exist. We look for “the irresistible offer” and what value we add that makes anyone want to pay for this fantastic idea. Sometimes the idea has faded and needs to be refined, sometimes it does not exist and must be created, sometimes it is just poorly communicated. For whatever reason, we find what makes you unique and why anyone else should care.


Al Ries, the famous management guru said “PR is the needle that penetrates the brain”. Public relations is our collective name for everything that is public communication and is based on how we communicate effectively to our customers. The more we understand what drives them, the easier it is to communicate. We look at how relevant the communication is today, whether it is original (unique to you) and whether it stands out in the media noise (Impact). We can look at suggestions on how communication should be designed in order to be a strategic support in the development of your communication.


Unfortunately, too many people are busy selling, when the most important thing is to get the customer to buy – a completely different process. “Selling” is based on me as a seller not taking into account the world in which the customer exists. Influencing is much more about understanding the customer’s driving forces, problems, concerns, opportunities and interests. Through a proven model, we can train you in a new and stimulating way of thinking and acting that creates more business – but less effort in the way of getting it.

Håkan Wifvesson
CEO, Swerock
"Niklas and Björn are very professional! Through a passionate commitment and colorful descriptions, they get individuals and organizations to commit to the development of their business. With his knowledge and experience from various company managements, it will be very solid and thought-provoking. They are branding professionals with a flair for finding positive 'energy in the room'."
Camilla Everberg
Marketing Director /Vice President Marketing, Swedish Match, Scandinavia Division
"When I was Nordic Marketing & Innovation Manager at Gothenburg's Kex, I hired Leverage as a coach as I needed support in the work of anchoring and executing a new innovation process and strategy. Our most recent, but probably not last, collaboration took place at Swedish Match when we in the Management Group for the Scandinavia Division needed a facilitator and advisor in our work to clarify our strategy. Leverage is good at doing the underlying analysis and gets and conveys insight into and about the business in a very good way. Their ability to simplify and clarify and ask the right questions means that the solution often feels obvious and that the result of the work is very good, not least as the employees at Leverage are also aware of and accommodate the need for anchoring and communication of the result to be done in the right way internally ."
Sten Wallin
Sales & Marketing Manager, ESAB Norden
"I use Niklas at Leverage as a personal coach in my work as regional manager in the Nordics, the company has a turnover of approx. €100 million and has 90 employees. Niklas has a deep understanding of sales operations, brand issues and organizational issues. I especially value the knowledge he has in personal development, where his experience in behavioral science clearly comes to the fore. This gives me the strength to make tough decisions that suddenly feel right and completely obvious. I use Niklas as a sounding board where I get feedback on my ideas on how I want to improve and change my business. Niklas also has a positive attitude, which makes our meetings both fun and rewarding - I always look forward to the recurring meetings we have together." as a person is very positive and inspiring, so working together with him is motivating and rewarding."
Per Wester
VD, Mundipharma
"As a result of seeing that our organization needed to deal with some clear areas of improvement, which had affected the work within the Management Group, we turned to Leverage. Leverage was able to quickly identify the underlying reasons for our development opportunities. In a very exciting and concrete way, we gained insights and tools to start work on streamlining the work in the Management Group. Among other things we realized the need to clarify our long-term goals. We realized the need for the members of the Management Group to see the whole rather than their own areas of responsibility. Simple tips were mixed with greater insights into how we work together more effectively. Niklas shares his experiences in a clear and at the same time humorous way. We have started a more clear journey towards the future, which looks very challenging and exciting. I can warmly recommend others who are in similar situations to get great help along the way with Leverage.”
Hampus Simonsson
VD, Tylöprint AB
”Niklas är otroligt skicklig och inspirerar och imponerar stort.” Paulo Kiefe, CEO, Creative Tools "It exceeded my expectations and gave me new perspectives on how we should run the company. I got the impression that Björn Jutendahl is a very experienced person in the industry. He was matter-of-fact and to the point, which gave me strong confidence in his analysis of our company! Best rating!!!”

Frequently Asked Questions?

We help you assess where you are today through our proprietory Brainmodel to understand the 12 levers of success. We then assist you and your team with tools and training to get started right away.

Often we see results wiithin weeks, big and small. By first understanding where you are, where you want to go, hinders and resources we give the tools for immediate action. Based on working with 200+ companies and millions of users around the globe we know a thing or two about what drives human behavior and success.

Like with any relationship it all comes down to two parties that want to work towards a cocmmon goal, we know how, but we both need to want to move. If for any reason you want to end the relationship that is no problem. It seldom happens, but then we will both have learned a thing or two.

After an initial analysis together we will agree on an investment that suits both needs. We will always offer a program, not a single item workshop. From experience we know that a relationship with one date or a one-time trip to the gym doesn’t do the trick. It is a process, but at that a focused process with clear onbectives. Usually it goes much faster and has better results than what people initially think.