Brand – the Emotional part of business
Branding is about how you communicate your offer in a relevant way: Potential, Proposition, PR & Persuasion.
To start building a successful business, it’s about seeing potential, packaging an offer and selling it. In this part of the model, we look at what potentials there are and how we best realize them. We work through the market (existing and non-existent) and not only look at what is there but also what is not. We look at competitors, see if these are really competitors or enhancers of our business. We study consumers and customers and try to understand in depth who they are and what their needs are.
You may have the best idea in the world but if no one understands it, if it is not communicated, it does not exist. We look for “the irresistible offer” and what value we add that makes anyone want to pay for this fantastic idea. Sometimes the idea has faded and needs to be refined, sometimes it does not exist and must be created, sometimes it is just poorly communicated. For whatever reason, we find what makes you unique and why anyone else should care.
Al Ries, the famous management guru said “PR is the needle that penetrates the brain”. Public relations is our collective name for everything that is public communication and is based on how we communicate effectively to our customers. The more we understand what drives them, the easier it is to communicate. We look at how relevant the communication is today, whether it is original (unique to you) and whether it stands out in the media noise (Impact). We can look at suggestions on how communication should be designed in order to be a strategic support in the development of your communication.
Unfortunately, too many people are busy selling, when the most important thing is to get the customer to buy – a completely different process. “Selling” is based on me as a seller not taking into account the world in which the customer exists. Influencing is much more about understanding the customer’s driving forces, problems, concerns, opportunities and interests. Through a proven model, we can train you in a new and stimulating way of thinking and acting that creates more business – but less effort in the way of getting it.
How does is work in reality?
We help you assess where you are today through our proprietory Brainmodel to understand the 12 levers of success. We then assist you and your team with tools and training to get started right away.
How soon can I expect a result?
Often we see results wiithin weeks, big and small. By first understanding where you are, where you want to go, hinders and resources we give the tools for immediate action. Based on working with 200+ companies and millions of users around the globe we know a thing or two about what drives human behavior and success.
What if I am not satsified?
Like with any relationship it all comes down to two parties that want to work towards a cocmmon goal, we know how, but we both need to want to move. If for any reason you want to end the relationship that is no problem. It seldom happens, but then we will both have learned a thing or two.
What is the investment in time and money?
After an initial analysis together we will agree on an investment that suits both needs. We will always offer a program, not a single item workshop. From experience we know that a relationship with one date or a one-time trip to the gym doesn’t do the trick. It is a process, but at that a focused process with clear onbectives. Usually it goes much faster and has better results than what people initially think.