The real key to success lies in People: Good at it – good business, bad at it – bad business. Most companies in the world have a good business mindset, often a very logical process. Unfortunately, this is not where most business is created, they are created in the inner regions of the brain in what is called the limbic system that handles emotions (amygdala) and memory (hippocampus). It is in this system that we build habits, create associations to positive experiences (pleasure) and negative ones (pain) and which to a large extent control our lives. This system is the result of all the experiences we have gained throughout our life and this is also where we often find the obstacles to success. These obstacles need to be identified and trained in order for us to move from where we are to where we want to be.


The first key to success has to do with leadership, culture and communication. As we could see in the “PLAN”, this is usually where the biggest problems lie in a company: “Lack of clear and engaging goals”. With ambiguity in goals, leadership and communication, we stress the organization and the brain. Our brain needs clear goals so as not to stress itself out. The more we clarify this and train our leaders in clarity and strength, the more effect, lesser stress and better results.


In this part, we go in depth to see what really drives people inside and outside the organization. We humans are governed by 2 powerful forces that affect our entire lives: avoiding pain and striving to experience pleasure. These associations, that are survival strategies, are based on connections to memory and emotions in our limbic system. This is also where we create and build habits. We have the tools to train you in creating good habits that increase efficacy and increase well-being.


There is not much that matters in life if we do not feel well. This part is about how you feel physically (linked to your mental well-being). We look at how you communicate with yourself and the organization through your body language, how stress is handled and counteracted. We also work with physical health.


Business is about creating results, and to achieve that we have to push for results every day, our own result and other’s. By understanding in depth what drives (and don’t drive) performance, we can increase the impact of our efforts. Unfortunately, there is great ignorance in this area: multitasking is not effective, long meetings are not effective, large open landscapes are not effective (if you don’t do it right) … We have the digital tools to increase performance through our app Remente – a performance management systems used throughout the world, downloaded by more than 1.5 million individuals.

Håkan Wifvesson
CEO, Swerock
"Niklas and Björn are very professional! Through a passionate commitment and colorful descriptions, they get individuals and organizations to commit to the development of their business. With his knowledge and experience from various company managements, it will be very solid and thought-provoking. They are branding professionals with a flair for finding positive 'energy in the room'."
Camilla Everberg
Marketing Director /Vice President Marketing, Swedish Match, Scandinavia Division
"When I was Nordic Marketing & Innovation Manager at Gothenburg's Kex, I hired Leverage as a coach as I needed support in the work of anchoring and executing a new innovation process and strategy. Our most recent, but probably not last, collaboration took place at Swedish Match when we in the Management Group for the Scandinavia Division needed a facilitator and advisor in our work to clarify our strategy. Leverage is good at doing the underlying analysis and gets and conveys insight into and about the business in a very good way. Their ability to simplify and clarify and ask the right questions means that the solution often feels obvious and that the result of the work is very good, not least as the employees at Leverage are also aware of and accommodate the need for anchoring and communication of the result to be done in the right way internally ."
Sten Wallin
Sales & Marketing Manager, ESAB Norden
"I use Niklas at Leverage as a personal coach in my work as regional manager in the Nordics, the company has a turnover of approx. €100 million and has 90 employees. Niklas has a deep understanding of sales operations, brand issues and organizational issues. I especially value the knowledge he has in personal development, where his experience in behavioral science clearly comes to the fore. This gives me the strength to make tough decisions that suddenly feel right and completely obvious. I use Niklas as a sounding board where I get feedback on my ideas on how I want to improve and change my business. Niklas also has a positive attitude, which makes our meetings both fun and rewarding - I always look forward to the recurring meetings we have together." as a person is very positive and inspiring, so working together with him is motivating and rewarding."
Per Wester
VD, Mundipharma
"As a result of seeing that our organization needed to deal with some clear areas of improvement, which had affected the work within the Management Group, we turned to Leverage. Leverage was able to quickly identify the underlying reasons for our development opportunities. In a very exciting and concrete way, we gained insights and tools to start work on streamlining the work in the Management Group. Among other things we realized the need to clarify our long-term goals. We realized the need for the members of the Management Group to see the whole rather than their own areas of responsibility. Simple tips were mixed with greater insights into how we work together more effectively. Niklas shares his experiences in a clear and at the same time humorous way. We have started a more clear journey towards the future, which looks very challenging and exciting. I can warmly recommend others who are in similar situations to get great help along the way with Leverage.”
Hampus Simonsson
VD, Tylöprint AB
”Niklas är otroligt skicklig och inspirerar och imponerar stort.” Paulo Kiefe, CEO, Creative Tools "It exceeded my expectations and gave me new perspectives on how we should run the company. I got the impression that Björn Jutendahl is a very experienced person in the industry. He was matter-of-fact and to the point, which gave me strong confidence in his analysis of our company! Best rating!!!”

Frequently Asked Questions?

We help you assess where you are today through our proprietory Brainmodel to understand the 12 levers of success. We then assist you and your team with tools and training to get started right away.

Often we see results wiithin weeks, big and small. By first understanding where you are, where you want to go, hinders and resources we give the tools for immediate action. Based on working with 200+ companies and millions of users around the globe we know a thing or two about what drives human behavior and success.

Like with any relationship it all comes down to two parties that want to work towards a cocmmon goal, we know how, but we both need to want to move. If for any reason you want to end the relationship that is no problem. It seldom happens, but then we will both have learned a thing or two.

After an initial analysis together we will agree on an investment that suits both needs. We will always offer a program, not a single item workshop. From experience we know that a relationship with one date or a one-time trip to the gym doesn’t do the trick. It is a process, but at that a focused process with clear onbectives. Usually it goes much faster and has better results than what people initially think.