20 years of research and empirical work in management, business development, behavioral science and neuroscience has led to a model that has successfully been used in 200+ companies.

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The Secret to Success
– All business starts in the brain

Most companies today are ”left brained”. Analysis, Reasoning and Bottom Line focus are all left brain functions and necessary for business, but not enough to be truly successful. Some companies also add the “Right brain’s” intuitive and creative thinking that make them communicate in a way that make them achieve better results.
But it is in the lower and older parts of the brain where most of our behavior lies. Our decisions, habits, fears and actions are all part of the older limbic system.
When we have clear focus and motivating goals we can connect our daily habits to a direction which relieves the brain of stress and increases performance. And with the right unique and relevant communication we get customers interested and ready to buy. We call this Brain Business – the best way to leverage your potential.

The Brainmodel – a shortcut to success built on Neuroscience

The 12 Levers to success based on Business, Behavior and Brand

Business Brand Behavior

BRAND

Potential

Every business starts and gets better by understanding our market potential. Seeing what market, segment and niche is key for success.

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BRAND

Proposition

What is our irresistable offer that drives product-market fit and we can make money from.

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BRAND

PR

How we communicate our products and brands in a way that makes people want what we offer. How we work with our brand and build momentum.

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BRAND

Persuasion

Don't sell, get people to buy, the secret to any big business. We train you in understanding & helping clients and coming to a close.

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BEHAVIOR

Performance

Focus & Habits are a major part of any success. We help you improve performance through time & focus management.

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BEHAVIOR

Physiology

Our bodies not only influences our mood but also our emotions. We help with handling stress and increase wellbeing and performance.

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BEHAVIOR

Psychology

What is really driving behavior and how can we use it to our advantage. What limiting beliefs can hinder us from making results.

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BEHAVIOR

People

All business comes down to people. Getting people on board throughgreat leadership & clear communication is key.

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BUSINESS

Progress

By working on continously optimizing the business we drive success. Lean processes increase efficiency and effectiveness.

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BUSINESS

Product

We help you building the right product portfolio look at innovation and set pricing strategy for profit.

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BUSINESS

Pareto

A main key to success is to focus on what is atrategically important, and what is not. The 80/20 rule will focus on whats important.

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BUSINESS

Plan

Without a plan you will never reach your goals. Mission (Why) Vision (Where), Position (What) Strategy (How), Action (When).

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BRAND

BEHAVIOR

BUSINESS

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The Brainmodel – a shortcut to success built on Neuroscience

The 12 Levers to success based on Business, Behavior and Brand

Business

Plan

Without a plan you will never reach your goals. Mission (Why) Vision (Where), Position (What) Strategy (How), Action (When)

KNOW MORE

Business

Pareto

A main key to success is to focus on what is atrategically important, and what is not.

KNOW MORE

Business

Product

What we offer to the market, at what price, where and how.

KNOW MORE

Business

Progress

Optimizing the business continusly drives success.

KNOW MORE

Brand

Potential

Every business starts and gets better by understanding our market potential.

KNOW MORE

Brand

PR

How we communicate our products and brands in a way that makes people want what we offer.

KNOW MORE

Brand

Persuasion

Don's sell, get people to buy, the secret to any big business.

KNOW MORE

Brand

Proposition

What is our irresistable offer that drives product-market fit and we can make money from.

KNOW MORE

Behavior

People

Getting people on board through leadership & communication.

KNOW MORE

Behavior

Performance

Focus & Habits are a major part of any success.

KNOW MORE

Behavior

Physiology

How stress wellbeing and health drives performance.

KNOW MORE

Behavior

Psychology

What is really driving behavior and how can we use it to our advantage.

KNOW MORE

Something about You

You are a CEO, owner or Leader in a company that is looking for ways to improve the business, come out of a halt, or simply wants to rethink the way you can achieve more. You are probably interested in understanding why some companies in the world achieve greater results and have a staff that is more engaged, motivated and creates brilliant results. We will show you why and how to implement this yourself.

What Our Clients Say

Håkan Wifvesson
CEO, Swerock
"Niklas and Björn are very professional! Through a passionate commitment and colorful descriptions, they get individuals and organizations to commit to the development of their business. With his knowledge and experience from various company managements, it will be very solid and thought-provoking. They are branding professionals with a flair for finding positive 'energy in the room'."
Camilla Everberg
Marketing Director /Vice President Marketing, Swedish Match, Scandinavia Division
"When I was Nordic Marketing & Innovation Manager at Gothenburg's Kex, I hired Leverage as a coach as I needed support in the work of anchoring and executing a new innovation process and strategy. Our most recent, but probably not last, collaboration took place at Swedish Match when we in the Management Group for the Scandinavia Division needed a facilitator and advisor in our work to clarify our strategy. Leverage is good at doing the underlying analysis and gets and conveys insight into and about the business in a very good way. Their ability to simplify and clarify and ask the right questions means that the solution often feels obvious and that the result of the work is very good, not least as the employees at Leverage are also aware of and accommodate the need for anchoring and communication of the result to be done in the right way internally ."
Sten Wallin
Sales & Marketing Manager, ESAB Norden
"I use Niklas at Leverage as a personal coach in my work as regional manager in the Nordics, the company has a turnover of approx. €100 million and has 90 employees. Niklas has a deep understanding of sales operations, brand issues and organizational issues. I especially value the knowledge he has in personal development, where his experience in behavioral science clearly comes to the fore. This gives me the strength to make tough decisions that suddenly feel right and completely obvious. I use Niklas as a sounding board where I get feedback on my ideas on how I want to improve and change my business. Niklas also has a positive attitude, which makes our meetings both fun and rewarding - I always look forward to the recurring meetings we have together." as a person is very positive and inspiring, so working together with him is motivating and rewarding."
Per Wester
VD, Mundipharma
"As a result of seeing that our organization needed to deal with some clear areas of improvement, which had affected the work within the Management Group, we turned to Leverage. Leverage was able to quickly identify the underlying reasons for our development opportunities. In a very exciting and concrete way, we gained insights and tools to start work on streamlining the work in the Management Group. Among other things we realized the need to clarify our long-term goals. We realized the need for the members of the Management Group to see the whole rather than their own areas of responsibility. Simple tips were mixed with greater insights into how we work together more effectively. Niklas shares his experiences in a clear and at the same time humorous way. We have started a more clear journey towards the future, which looks very challenging and exciting. I can warmly recommend others who are in similar situations to get great help along the way with Leverage.”
Hampus Simonsson
VD, Tylöprint AB
”Niklas är otroligt skicklig och inspirerar och imponerar stort.” Paulo Kiefe, CEO, Creative Tools "It exceeded my expectations and gave me new perspectives on how we should run the company. I got the impression that Björn Jutendahl is a very experienced person in the industry. He was matter-of-fact and to the point, which gave me strong confidence in his analysis of our company! Best rating!!!”

A Clear Vision, Strategy And Goals That Really Engage! Read More About How We Help You To Achieve This.

Link to: Business

Business Development

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Link to: Brand

Brand Development

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Link to: Behaviour

Behavior Development

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20 Years & Over 200 Satisfied Customers

Over the years, we have had the privilege of working with a large number of companies and organizations and have helped them achieve more with less efforts by focusing on the right things, having the right resources in the right place and working smarter.

Strategy in 1 Day
– Through our unique Strategic Approach based on Neuroscience we help you synthesize your strategy in 1 day

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Knowledge Hub

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All success starts in the brain

We all have brains that have evolved over millions of years. The newest part, the thinking brain is younger and thinks it runs the show, when in reality it is a bystander that can complement the older brain. When the two work hand in hand we are much more successful, feel less stressed and accomplish more.

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Remente Life & Performance Management System

2.5 million users worldwide and the most searched app in personal development

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Small steps and actions every day, create behaviors and habits that change your life.

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Remente helps you understand what in life you should focus on. We help you set goals and teach you how to feel better, be more productive and stay motivated.

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A holistic approach to business

The secret to all business success comes from understanding the correlation between business, behaviour and brand. The Brain Business Model is a holistic approach to business based on how we all organize information in the brain. There are 3 major parts to this: the structured and systematic thinking [BUSINESS] the Intuitive creative thinking [BRAND] and the psychological processes that drive all behavior [BEHAVIOR].

Let’s discuss your future

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    We are strategy & behavior consultants with the goal of creating more impact with less effort. In short, to help you do good business that creates growth. We have spent over 10 years studying patterns of success in areas such as strategy.

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    Contact US

    Stallbacken 10, 429 43 SARO, Sweden

    +46 70 637 22 57

    info@leverage.se

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