The logical, structural part of a company’s business starts in the left part of the brain. With vision, process, structure and logic human beings can dream about goals, visualize them and create ways (strategies) to reach them. This logical process is characterized by the fact that there are certain steps that need to be clarified for the organization to understand, act and engage, which in itself requires an emotional process. The clearer goals and strategies, the greater the commitment, the greater the commitment, the better the results. In this part of the Leverage model, we help you structure the plan, stay focused, build the portfolio and create growth.

In the Business section of the delivery model, we look at the four areas that drive the business: Plan, Pareto, Product & Progress.


The first and most important step is PLAN. Here we look at the most important issues for a company:

  • Why do we exist – MISSION (from Latin’s mitere meaning send out)

  • Where are we going – VISION (a picture of the future they way we want it to look)

  • How are we unique – POSITION (the differentiating idea we make money from, our promise )

  • What Paths will embark on – STRATEGIES (The Different Paths We Choose to Achieve Our Goals and Our Vision)

  • What We Do Now – ACTION (What Happens in the Next Month, Quarter and Year)

We build this plan into a strategic temple, a one-pager that collects everything. By doing this exercise, the whole strategy is made clear in a simple way and is easy to work with.


The second key is about Pareto, or the so called 80/20 rule. Named after the Italian sociologist and economist who unvealed that a small part accounts for a greater effect. By finding that the northern part of Italy (20% of the area) accounted for a major part of the result (80% of GDP), Pareto was able to find similar patterns in other places and in other areas. Within a company, this is used to highlight which products, deals, business areas, activities or people stand for greater impact vs their efforts. By acting according to PARETO, the effect of your efforts increases and time can be used smarter, more power with less effort.  We also go even deeper and see how the focus of the company as a whole is used to increase the effect of the effort.


The products, services and portfolio of what you offer should be optimized, and that is rarely the case. We look at price, packaging, location, innovation and everything that has to do with products and range. Too often this is not optimized with inefficiency as an effect.


Stagnation is the opposite of development and success. Everything evolves all the time, the question is are you doing that too? We look for optimization keys, channel development, growth and category development. Through smart keys, we look from new perspectives and find development opportunities for the business.


Your strategy and how you set goals and develop your business


Plan, Pareto, Product & Progress

Read more


How you lead and motivate the behavior in the organization and its' individuals.


People, Psychology, Physiology & Performance

Read more


How well you package what you sell and manage to influence the buying process.


Potential, Proposition, PR & Persuasion

Read more




Most companies in the world today are structured to work towards goals. However, neuroscience shows that there are more effective ways to create results.

Read more

Business Development


We develop your business through 12 keys to success that we have identified through 15 years of research. Do you also want to know the shortcut to success?

Read more



Is your brand a “rebel”, “ruler”, “lover” or “friend”? Use emotions and archetypes to build strong and clear, winning brands.

Read more

Leadership Development


Being a leader requires a wealth of skills in business, behavior and brand. We have a unique competence in how you as a leader can harness and unleash the potential of yourself and those you lead.

Read more

Organization Development


Unleash the full potential of the individual and the company. Create the conditions to perform better and feel better with increased productivity, optimism and motivation.

Read more