In the right part of the brain (which very simplified can be called creative and intuitive) ideas are created. This is where we gain insights, handle color, form, music and see wholeness and perspectives. By working with the inherent parts of our creative part of the brain, we unleash the power to create business ideas, see wholes and flip the perspectives on problems which can then approach structurally. This is also where we work with the packaging of your offer, your external communication and the impact that is the foundation of all sales.
To start building a successful business, it’s about seeing potential, packaging an offer and selling it. In this part of the model, we look at what potentials there are and how we best realize them. We work through the market (existing and non-existent) and not only look at what is there but also what is not. We look at competitors, see if these are really competitors or enhancers of our business. We study consumers and customers and try to understand in depth who they are and what their needs are.
You may have the best idea in the world but if no one understands it, if it is not communicated, it does not exist. We look for “the irresistible offer” and what value we add that makes anyone want to pay for this fantastic idea. Sometimes the idea has faded and needs to be refined, sometimes it does not exist and must be created, sometimes it is just poorly communicated. For whatever reason, we find what makes you unique and why anyone else should care.
Al Ries, the famous management guru said “PR is the needle that penetrates the brain”. Public relations is our collective name for everything that is public communication and is based on how we communicate effectively to our customers. The more we understand what drives them, the easier it is to communicate. We look at how relevant the communication is today, whether it is original (unique to you) and whether it stands out in the media noise (Impact). We can look at suggestions on how communication should be designed in order to be a strategic support in the development of your communication.
Unfortunately, too many people are busy selling, when the most important thing is to get the customer to buy – a completely different process. “Selling” is based on me as a seller not taking into account the world in which the customer exists. Influencing is much more about understanding the customer’s driving forces, problems, concerns, opportunities and interests. Through a proven model, we can train you in a new and stimulating way of thinking and acting that creates more business – but less effort in the way of getting it.
Your strategy and how you set goals and develop your business