Most companies in the world have a good business mindset, often a very logical process. Unfortunately, this is not where most business is created, they are created in the inner regions of the brain in what is called the limbic system that handles emotions (amygdala) and memory (hippocampus). It is in this system that we build habits, create associations to positive experiences (pleasure) and negative ones (pain) and which to a large extent control our lives. This system is the result of all the experiences we have gained throughout our life and this is also where we often find the obstacles to success. These obstacles need to be identified and trained in order for us to move from where we are to where we want to be.


The first key to success has to do with leadership, culture and communication. As we could see in the “PLAN”, this is usually where the biggest problems lie in a company: “Lack of clear and engaging goals”. With ambiguity in goals, leadership and communication, we stress the organization and the brain. Our brain needs clear goals so as not to stress itself out. The more we clarify this and train our leaders in clarity and strength, the more effect, lesser stress and better results.


In this part, we go in depth to see what really drives people inside and outside the organization. We humans are governed by 2 powerful forces that affect our entire lives: avoiding pain and striving to experience pleasure. These associations, that are survival strategies, are based on connections to memory and emotions in our limbic system. This is also where we create and build habits. We have the tools to train you in creating good habits that increase efficacy and increase well-being.


There is not much that matters in life if we do not feel well. This part is about how you feel physically (linked to your mental well-being). We look at how you communicate with yourself and the organization through your body language, how stress is handled and counteracted. We also work with physical health.


Business is about creating results, and to achieve that we have to push for results every day, our own result and other’s. By understanding in depth what drives (and don’t drive) performance, we can increase the impact of our efforts. Unfortunately, there is great ignorance in this area: multitasking is not effective, long meetings are not effective, large open landscapes are not effective (if you don’t do it right) … We have the digital tools to increase performance through our app Remente – a performance management systems used throughout the world, downloaded by more than 1.5 million individuals.

The app and the system that changes your life

Remente is a digital coach that is constantly available and with you 24/7 and helps you work systematically to improve your life in the areas that you prioritize to develop.

Remente helps you set goals, motivate and encourage you and push you to complete your set steps. You get access to tools, courses and goal tracking that help you find the motivation to have a better life – one step at a time.

Read more about REMENTE


Your strategy and how you set goals and develop your business


Plan, Pareto, Product & Progress

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How you lead and motivate the behavior in the organization and its' individuals.


People, Psychology, Physiology & Performance

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How well you package what you sell and manage to influence the buying process.


Potential, Proposition, PR & Persuasion

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Most companies in the world today are structured to work towards goals. However, neuroscience shows that there are more effective ways to create results.

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Business Development


We develop your business through 12 keys to success that we have identified through 15 years of research. Do you also want to know the shortcut to success?

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Is your brand a “rebel”, “ruler”, “lover” or “friend”? Use emotions and archetypes to build strong and clear, winning brands.

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Leadership Development


Being a leader requires a wealth of skills in business, behavior and brand. We have a unique competence in how you as a leader can harness and unleash the potential of yourself and those you lead.

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Organization Development


Unleash the full potential of the individual and the company. Create the conditions to perform better and feel better with increased productivity, optimism and motivation.

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