The logical, structural part of a company’s business starts in the left part of the brain. With vision, process, structure and logic, we can make people dream of goals, visualize them and create ways (strategies) to reach them. This logical process is characterized by the fact that there are certain steps that must be made crisp clear to enable the organization to understand, act and engage, which in itself requires an emotional process. The clearer the goals and strategy, the greater the commitment, the greater the commitment, the better the results. In this part of the leverage model, we help you structure the plan, to keep focus, build your portfolio and create growth.

In the Business part of the leverage model, we look at the four areas that run the business: Plan, Pareto, Product & Progress.


The first and most important part is the PLAN. Here we look at the most important issues for a company:

  • Why do we exist – MISSION (of Latin’s Mitere that means ”to send out”)

  • Where are we going – VISION (an image of the future, how we want it to be)

  • In what way are we unique – POSITION (the differentiating idea that we make money on, our promise)

  • What paths do we choose to take – STRATEGIES (the different ways we choose to reach our goals and our vision)

  • What we do now – ACTION (what happens next month, quarter and year)

  • We build this plan in a ”Strategic temple”, a one-pager that gathers the company’s most important way thinking in on one sheet. By doing this exercise, the whole strategy is clearly illustrated and easy to work with.


The second key is about Paretom or the 80/20 rule, as it’s known. Named after the Italian sociologist and economist who found that a small part accounts for a greater effect. By observing that the northern part of Italy (20% of the surface) accounted for a major part of the result (80% of GDP), Pareto could find similar patterns in other places and in other areas. Within a company, this is used to see which products, businesses, areas, activities or individuals who are more effective vs their efforts.
By acting with PARETO as a basis, the effect of your efforts increases and time can be used smarter, more effect with less effort. We also go deeper and see how the focus of the company is used to increase the impact of the effort.


Just as it may sound, it’s the products, services or the portfolio of your offer that is to be optimized here. Many don’t do this today. We look at pricing, packaging, location, innovation and everything that comes with a product and a range. Too often, this is not optimized with inefficiency as an effect. A lot can be done!


Stagnation is the opposite of development and success – everything is constantly evolving, the question is – are you?? We look for optimization keys, channel development, growth and category development. Through the use of smart models and keys of success we twist and turn the perspectives and find opportunities for development for your business.


Plan, Pareto, Product & Progress

Read more


People, Psychology, Physiology & Performance

Read More


Potential, Proposition, PR & Persuasion

Read more


Most companies in the world today are structured to work towards goals. Neuroscience however, shows that there are more effective ways to create results.

Read more


Being a leader requires a variety of skills in business, behavior and brand. We have a unique competence in how you as a leader can utilize and free the potential of yourself and those you lead.

Read more


Our lives are usually driven by habits. Good habits, good results, bad habits … Through our courses we inspire, teach and train you and your team to create good habits that allow you to do more with less effort.

Read more


Stuck? Sometimes we need inspiration, get new perspectives, find new ideas or just get a mental break.

We believe in the power in new perspectives to create change for the better.

Read more