The best communication in the world is the getting the association right. We are simple creatures. In the way our brain works to categorize the information for the conscious mind to cope. By making associations we “think” we now how it works, in reality we are tricking the brain.
So in order to make effective communication make the right association. In watching the brilliant “think different” campaign from years ago from Apple ask yourself this. How many Apple computers are used by the people in the commercial? What Apple brilliantly is doing is “finding a parade and walking in front of it”. Our brain thinks that these thinkers must think like Apple. True? Not really we tend to think so.

